Hi, I'm
Chuck Reynolds

I learn through reading, writing, photography and friends. To make the most of what I learn, I am a consultant at Deloitte. For more information, check out cyreynolds.com

Sep 9

aLoft’s Innovative Room Key

aLoft, the chic Starwood hotel, is testing out an innovative check-in feature

You’ll be sent a special Aloft-brand Starwood Preferred Guest® card that will double as a room key, allowing you to bypass the front desk and go straight to your room whenever you stay at a participating Aloft.  On the day of your arrival, we’ll send a message to your mobile device containing your room number.

This is a sweet set-up. Unfortunately I wasn’t selected, but would love to give it a try when/if they roll it out wider.


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